Consumerism is getting out of hand .
Sophisticated marketing schemes flood our feeds with newly created must-haves.
Marketing schemes flood our feeds with newly created must-haves .
They are cheap, they are novel , they look useful for about five seconds.
They look useful for about five seconds and then they end up tossed in the trash .
A growing slice of social media has turned into a 24/7 shopping channel .
Cheap products go viral , clutter piles up, and the tactics used to hook us are getting harder to resist.
The tactics used to hook us are getting harder to resist.
Sometimes my curiosity gets the best of me .
My algorithm took a hard turn into some of the most absurd, useless, and wasteful products I have ever seen.
Suddenly, my feed was a parade of contraptions .
Those infomercial gadgets promise to solve problems you did not know you had.
They are unique, visual, and pitch like magic solutions to frustrating problems in your life.
Novelty, scarcity , social proof, low-cost impulse buying , and that oddly satisfying feeling make you want to watch again and again.
Novelty, scarcity, social proof , and low-cost impulse buying make you want to watch again and again.
These tactics are engineered to bypass our rational decision-making .
This model takes some more upfront work , building a website and creating a brand.
Most likely, you then boost it with paid advertising .
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