Strava is putting more public data behind login, adding a monthly developer fee, and retiring API endpoints as it prepares for an IPO.
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Strava is tightening access to its data as the fitness app prepares for a possible . The company is putting more website information behind login, adding a monthly , and retiring some that outside apps used to pull specific data.
The changes are aimed mainly at and heavy automated access. Strava says public profiles and club listings that were once visible without signing in will now require . The company argues that this protects user data and reduces pressure from bots that collect information for AI training or other large datasets.
Developers will also face a new flat fee of $11.99 per month, though Strava says the price may vary by geography. Until now, developers could begin with free and request more access as their apps grew. The company says its developer community has expanded from 185,000 members last year to 241,000 this year.
Some apps may feel a bigger impact from the endpoint changes than from the fee. Strava plans to retire certain API endpoints, including access points connected to club details, and is giving developers a 90-day before the new rules take effect.
CEO Michael Martin told TechCrunch that unchecked AI scraping can damage site performance and ignore platform terms. He also said Strava has turned down approaches from major AI labs, choosing instead to control how its fitness data is shared.
The timing matters because Strava confidentially filed for an IPO earlier this year. Investors often want to see that a platform can protect valuable data while keeping partners active. Strava is trying to show both: tighter control for its own business, but a fee structure that is not as harsh as .
The move reflects a wider internet shift. As AI companies search for training data, more platforms are deciding that open access is too risky. For Strava users, the question is whether tighter data rules will protect privacy without breaking the third-party tools that make the service more useful.
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