UEFA has attacked FIFA's plan to create a $20 billion commercial vehicle linked to future tournaments, warning that football is not FIFA's to sell.
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UEFA has sharply criticized FIFA's plan to create a new linked to future World Cups and other global competitions. Reports describe the proposal as a $20 billion that could sell a to private investors.
The plan is connected to FIFA Forward Enterprise, a proposed that would package commercial rights and future tournament income in a new structure. FIFA argues that the idea could bring more money into global football and give member associations a large .
UEFA sees the plan very differently. European officials say football is not FIFA's property to sell and warn that private capital could reshape the sport without enough transparency or consultation. Some reports say European leaders have even discussed a possible if the plan .
The controversy is also political. The proposal has been linked to investors including Joshua Kushner's Thrive-backed group, and FIFA president Gianni Infantino is asking national federations to decide whether they support the idea. Critics say the deadline and the size of the promised payments put pressure on smaller federations.
For FIFA, the attraction is obvious. The World Cup is one of the most valuable sports properties on the planet, and the 2026 tournament has already produced record revenue. A spinoff could turn future competitions into an even larger financial platform.
For UEFA, that is exactly the danger. Commercial investors may push for more games, more formats, and more decisions built around revenue rather than . The fear is that football governance could become harder to separate from .
The dispute now looks like a test of power inside global football. FIFA controls the World Cup, but UEFA controls Europe's strongest clubs, biggest players, and most influential national teams. A boycott threat may never become reality, but it shows how angry the debate has become.
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